Sterling Bank's Business Confidential is born from our desire to make a difference. In this quarterly newsletter, you will read about neighbors who make an impact - people from your community and the great State of Texas. You will learn about business owners who march to a slightly different drummer and are passionate about their professions.
"I had absolutely no experience in running a business of this size," reflects JoAnn Boone, CEO of Rio San Antonio Cruises, in a surprisingly direct admission about her taking over the company in 2002. "But from the day I walked in - to today - the best advice I ever got was to hire smart people."
Regardless of which brand wins the advertising wars, physically getting the product to the customer depends upon sophisticated logistics companies that have innovated across the entire spectrum of the supply chain in this specialized market segment.
When thinking about lubricants, customer service doesn't necessarily come to mind. But Apache Oil has made customer service their strategic edge over competitors.
